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5.3 EDUCATIONAL SCIENCES, *training, *pedagogy
Semester 1: Prepare a digital marketing communications plan for the Irish Times Newspaper. Competition for prize money. The groups present their proposals to the Irish Times at the end. Semester 2: Google Adwords competition: partnered with DIT’s Hothouse companies to prepare Adwords plans – group plus individual elements. Peer reviewed, and competition.
Lawlor, M. (2020) Digital Marketing Plan, Learning,Teaching & Technology Centre , Technological University Dublin.