Document Type
Article
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Abstract
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Recommended Citation
The Marketing Institute, "Irish Marketing Review, vol. 10, no. 2, 1997/98" (1997). Issues. 19.
https://arrow.tudublin.ie/jouimriss/19
DOI
10.21427/D77X6Z
Publication Details
ISSN 0709-7362