Document Type

Conference Paper


Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence


Library science, Information science (social aspects), Media and socio-cultural communication

Publication Details

Russell P. (2019) ‘Be Media Smart: A National Media Literacy Campaign for Ireland’. Invited Speaker, UNESCO Global Media and Information Literacy Feature Conference, Gothenburg, 24th-25th September 2019.


‘Be Media Smart’ is an Irish public awareness campaign calling on people of all ages to ‘Be Media Smart’ and ‘Stop, Think, and Check’ that information they see, read or hear across any media platform is accurate and reliable. This national media literacy campaign was aimed at enhancing people’s understanding of, and engagement with, media, while also empowering them with the skills to evaluate content across all platforms.