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Tourism is constantly changing and new paradigms arise. Most recently, travel agencies and tourist guides have been facing difficulties and have had to quickly adapt themselves to be able to keep a position in the tourism market. COVID-19 brought major changes to travel and experience in destinations and it certainly increased the use of technology, which has totally changed communication systems and relationships in tourism. For this paper, interviews with Portuguese travel agents and tourist guides were carried out and were later analysed allowing the author to gain insights into the current situation regarding these two stakeholders, which were previously considered to be essential for tourism, but today seem to be somehow dispensable. To be able to adapt to modern tourism they will have to develop effective ways of working and new cooperation strategies, some of which are discussed in this article.





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