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Abstract

This short editorial paper reflects on the Tour Guiding industry in 2020 and the impact of COVID-19. The paper suggests that while the pandemic and its associated lockdowns has devastated the tourism industry, it has also encouraged those working in the industry to be more innovative and imaginative in their business practices. While the impact of the virus is acknowledged, it is proposed that 2020 may be a turning point in redefining tourism in general and Tour Guiding in particular.

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