Abstract
This research explores tourists’ experiences at La Vang in Vietnam. La Vang as a place of Catholic Marian apparition, is a sacred pilgrimage site that holds great religious significance for Catholics. This study employs both qualitative and quantitative methodologies to develop a model of the visitor’s experiences at La Vang. The initial qualitative study involved in-depth interviews and participant observation. Subsequently, the findings of the qualitative study were validated in the second quantitative study, which involved 75 surveys with residents of Macau who visited La Vang. This study proposes seven key scales measuring tourists’ experiential aspects at the sacred place. This study also suggests practical implications for the management of sacred sites and for religious tourism development.
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Recommended Citation
LEE, YOUNGHEE and CHO, HYO DAN
(2025)
"Visitor Experience Model at the Marian Shrine of La Vang,"
International Journal of Religious Tourism and Pilgrimage:
Vol. 13:
Iss.
1, Article 4.
Available at:
https://arrow.tudublin.ie/ijrtp/vol13/iss1/4