Eoin Kirk


Sport has changed. The nineteenth century rationale of amateurism, fair play and recreational participation has given way in the age of mass media and late capitalism to the staging of sport as commercial entertainment (Wenner, 1998; Whitson. 1998). While televised sport may work to create connections between people who have not yet met and are not likely to do so, it too, has slowly transformed these very relationships between sporting individuals and teams and the communities they supposedly represent (Whitson, 1998; Rowe et. aI, 1998). Can the needs of national and international television, global commercial forces, transnational fans and audiences and narrow-focused sporting organisations all be accommodated by televised sport and still promote a sense of unified national identity?

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