Why Brainstorms Don't Always Work

Document Type

Other

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

5.9 OTHER SOCIAL SCIENCES, Business and Management.

Publication Details

RTE Brainstorm, Updated / Monday, 5 Oct 2020 17:07

Abstract

Brainstorming was first introduced into organisations as a means of industrialising creativity. The technique was devised to enhance the creative output of organisations by harnessing the creativity and productivity potential of groups. The practice was conceived by psychologists who studied the cognitive process of having ideas and developed the 'how to' principles of what we know today as brainstorming.

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