Document Type



5.2 ECONOMICS AND BUSINESS, Business and Management.

Publication Details

Monferrer Tirado, D., Vidal-Meliá, L., Cardiff, J. and Quille, K. (2023), "Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context", International Journal of Bank Marketing, Vol. ahead-of-print No. ahead-of-print.


This research aims to determine to what extent corporate social responsibility (CSR) actions developed by bank entities in Spain improve the vulnerable customers' emotions and quality perception of the banking service. Consequently, this increases the quality of their relationship regarding satisfaction, trust and engagement.



This research received no external funding

Creative Commons License

Creative Commons Attribution-Share Alike 4.0 International License
This work is licensed under a Creative Commons Attribution-Share Alike 4.0 International License.

Included in

Business Commons