5.2 ECONOMICS AND BUSINESS, Business and Management.
This research aims to determine to what extent corporate social responsibility (CSR) actions developed by bank entities in Spain improve the vulnerable customers' emotions and quality perception of the banking service. Consequently, this increases the quality of their relationship regarding satisfaction, trust and engagement.
Tirado, Diego Monferrer; Vidal-Melia, Lidia; Cardiff, John; and Quille, Keith, "Vulnerable Customers' Perception of Corporate Social Responsibility in the Banking Sector in a Post-Crisis Context" (2023). Articles. 11.
This research received no external funding
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