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The objective of this teaching fellowship was to develop a module in Digital Media Entrepreneurship for the fourth year BA journalism students in Technological University Dublin (DIT), the pilot to run in the Semester beginning September 2012. Part 1 of this research involved a survey of the students prior to the pilot to ascertain their attitudes to and expectations of a module in media entrepreneurship, as well as their skill sets. Part 2 will take place after the pilot to see whether these expectations have been met and whether the students’ skill sets have improved. Unlike other modules on the undergraduate programme which are practice based or have a mainly academic component, this module aims to be at the forefront of new developments in the media industry. The objective of the project is to embed in the curricula a cross-disciplinary module with accompanying materials, and learning outcomes which will give the final year students a skill set not currently available in their degree curriculum, and enable them to be at the forefront of new media. After the pilot project the module will be assessed and will be introduced into the curriculum on a permanent basis.