Document Type



Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence


Information science (social aspects), Library science, Media and socio-cultural communication

Publication Details

Russell P. (2020) ‘Stop, Think, Check: Ireland's Be Media Smart Campaign’. Invited Speaker, International Federation of Library Associations (IFLA) Fake News Lecture Series, Online, 30th October 2020.


‘Be Media Smart’ is an Irish public awareness campaign calling on people of all ages to ‘Be Media Smart’ and ‘Stop, Think, and Check’ that information they see, read or hear across any media platform is accurate and reliable. This national media literacy campaign was aimed at enhancing people’s understanding of, and engagement with, media, while also empowering them with the skills to evaluate content across all platforms.