Document Type

Conference Paper


Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence


Information science (social aspects), Library science, Media and socio-cultural communication

Publication Details

Russell P. (2019) ‘Media Literacy Ireland and the Be Media Smart Campaign’. Invited Speaker, County and City Librarians Annual Seminar, Portlaoise, Ireland, 3rd October 2019.


‘Be Media Smart’ is an Irish public awareness campaign calling on people of all ages to ‘Be Media Smart’ and ‘Stop, Think, and Check’ that information they see, read or hear across any media platform is accurate and reliable. This national media literacy campaign was aimed at enhancing people’s understanding of, and engagement with, media, while also empowering them with the skills to evaluate content across all platforms.