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Since the publication of their inaugural paper on the topic in 2006, Braun and Clarke’s approach has arguably become one of the most thoroughly delineated methods of conducting thematic analysis (TA). However, confusion persists as to how to implement this specifc approach to TA appropriately. The authors themselves have identifed that many researchers who purport to adhere to this approach—and who reference their work as such—fail to adhere fully to the principles of ‘refexive thematic analysis’ (RTA). Over the course of numerous publications, Braun and Clarke have elaborated signifcantly upon the constitution of RTA and attempted to clarify numerous misconceptions that they have found in the literature. This paper will ofer a worked example of Braun and Clarke’s contemporary approach to refexive thematic analysis with the aim of helping to dispel some of the confusion regarding the position of RTA among the numerous existing typologies of TA. While the data used in the worked example has been garnered from health and wellbeing education research and was examined to ascertain educators’ attitudes regarding such, the example offered of how to implement the RTA would be easily transferable to many other contexts and research topics.