Editorial: Investigating the Effect of the Physical Context on Customer Experience
Document Type Article
https://www.emerald.com/insight/content/doi/10.1108/JSM-05-2023-0163/full/html
Bruce, H.L., Krolikowska, E. and Rooney, T. (2023), "Guest Editorial: Investigating the effect of the physical context on customer experience", Journal of Services Marketing, Vol. 37 No. 6, pp. 689-699.
https://doi.org/10.1108/JSM-05-2023-0163
Abstract
This editorial introduces a special issue of the Journal of Services Marketing, dedicated to articles discussing the effect of the physical context on customer experience. The editorial identifies diverse areas of extant knowledge which researchers might draw upon when investigating the effect of the physical context on customer experience. to inform future research agendas.