Editorial: Investigating the Effect of the Physical Context on Customer Experience

Helen L. Bruce, Lancaster University, UK
Ewa Krolikowska, Technological University Dublin, Ireland
Tara Rooney, Technological University Dublin, Ireland

Document Type Article

https://www.emerald.com/insight/content/doi/10.1108/JSM-05-2023-0163/full/html

Bruce, H.L., Krolikowska, E. and Rooney, T. (2023), "Guest Editorial: Investigating the effect of the physical context on customer experience", Journal of Services Marketing, Vol. 37 No. 6, pp. 689-699.

https://doi.org/10.1108/JSM-05-2023-0163

Abstract

This editorial introduces a special issue of the Journal of Services Marketing, dedicated to articles discussing the effect of the physical context on customer experience. The editorial identifies diverse areas of extant knowledge which researchers might draw upon when investigating the effect of the physical context on customer experience. to inform future research agendas.