Document Type

Technical Report


Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence


Business and Management.


Qualitative research plays an important role in business research. The popular research methods that researchers used are; Qualitative, Quantitative, and Mixed Methods. Researchers who conduct qualitative studies, often struggle to pick the best technique to analyse their data. This report aims to present six different methods that can be used to analyse qualitative data collected for business studies. A comparison between the techniques is found useful to present in order to help decision made by researchers who are embarking upon qualitative research studies. Qualitative Analysis Methods (QAM) can be used in some of the mixed-methods approaches as appropriate.