Document Type
Conference Paper
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Abstract
This research investigates the strategic partnering activities of software SMEs (small to medium sized enterprises), their motivations to engage in strategic partnerships as part of the internationalisation process, the key benefits achieved and the main challenges encountered. A qualitative research methodology focusing on Irish indigenous firms is used. Findings suggest that strategic partnerships were initiated to take advantage of firm synergy, reputation and credibility advantages. Partnerships also served as an important foreign market entry mechanism allowing firms to accelerate sales cycles and reduce risk in overseas markets. Challenges facing firms included partner selection and issues of control. Directions for further research are highlighted.
Recommended Citation
Kennedy, A., Keeney, K.: Strategic Partnerships and the Internationalisation Process of Software SMEs. European International Business Academy (EIBA) Conference, December 7-9, Fribourg, Switzerland, 2006.
DOI
https://doi.org/10.21427/D7BR4D
Publication Details
Proceedings of the European International Business Academy (EIBA) Conference, December 7-9, Fribourg, Switzerland.