Document Type

Conference Paper


Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Publication Details

International Technology, Education and Development Conference, Valencia, Spain, 2017.


It is becoming increasingly difficult to ignore the need to get out of the traditional learning methods especially in complex fields such as operations management (OM) and supply chain management (SCM). Simulation-based serious games have been identified as a promising learning tool to leverage the learning ability for the current generation known as virtual era generation. Literature lacks for formal guidelines to design and implement a simulation-based serious game to achieve learning, entertaining, keeping an active instructor role, and collecting real-time learning efficiency indicators. This study proposes a comprehensive framework and implementation for simulation-based serious game AUSUM (AUtomobile SUpply chain Management) which can be adopted in operations management and supply chain management courses to teach various business concepts such as capacity and production planning, inventory management, information sharing, and collaboration and negotiation between students. Simulation optimisation integration was adopted to achieve the target of the game of leveraging the learning ability for students. The results showed that students remarkably accepted AUSUM and it achieved an improvement in learning using the proposed framework.