Document Type



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Business and Management.

Publication Details

This case was prepared by Dr. Thomas M. Cooney as the basis for class discussion rather than to illustrate either the effective or ineffective handling of a business situation. Published in Henry, C. (ed) Irish Cases in Entrepreneurship, Vol. 2, Blackhall, 2007.


It was the summer of 2006 and three friends of many years had come up with a business idea that they believed could be a money-spinner for all of them. Maria Harrison, Krystle Malone and Marie Lyons had all been students at the Technological University Dublin and had recently completed their degree in Marketing. As part of their programme, they had taken a course on Entrepreneurship by way of interest rather than any deep-rooted desire to start their own business. But now, they are about to meet a venture capital company to ask for €300,000 to get the business started. They would never have dreamed, as they walked into their first class on entrepreneurship that six months later they would be in this position.