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Business and Management.

Publication Details

This case was prepared by Dr. Thomas M. Cooney and Prof. Roger Mumby-Croft as the basis for class discussion rather than to illustrate the effective or ineffective handling of a business situation. It is based on a case called "Seaking" which was originally written by Roger Mumby-Croft and Tim Cracknell.


Fintan Barrett’s four year old daughter would often turn to him while playing and exclaim “what to do, Daddy?” Indeed, this very question of what to do next had frequently swirled around his own head as he considered the options that were now available to him and his business Supreme Seafoods. Some commentators had described the recent economic crisis as ‘a perfect storm’ and that analogy was particularly apt for someone operating in the fish industry. Although Fintan’s family had worked in the fishing industry for many generations, whether out at sea or processing and selling fish on land, the older surviving members could not recall such a gathering of negative economic happenings ever previously coming together in such proximity.