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In Murray, John A. and Driscoll, Aidan, Managing Marketing: concepts and Irish cases, 2nd. ed., Dublin, Gill & Macmillan, 1999 0717126722


As he eased his car out the gates of Castlemartin on a lovely evening in May 1995, Redmond O’Donoghue mused on the meeting which had just finished. Dr A.J.F. O’Reilly, non executive Chairman of Waterford Wedgwood Plc, had brought senior management of the group to his Irish residence in County Kildare for an informal discussion on future strategy. The group comprised two distinct major subsidiaries, Waterford Crystal which produced crystal glass and Josiah Wedgwood whose main business was ceramic tableware. Redmond was Chief Operating officer of Waterford Crystal. With the impending retirement of the current Chief Executive, Paddy Galvin, Redmond was likely to succeed him as Chief Executive and so would have overall responsibility for developing and implementing future strategy for Waterford Crystal.



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