Lifetime Assurance

Authors

Aidan O'Driscoll, Technological University DublinFollow

Document Type

Other

Rights

This item is available under a Creative Commons License for non-commercial use only

Publication Details

In Managing Marketing by John A. Murray and Aidan O'Driscoll. Dublin, Gill and Macmillan, 1993, pp. 417-442.

Abstract

This case study deals with the following issues : organisation development and corporate culture in implementing strategy ; customer relationship managment and service quality; winning market focus.

DOI

10.21427/D7CB83

Recommended Citation

O'Driscoll, A.: Lifetime Assurance. Marketing by John A. Murray and Aidan O'Driscoll. Dublin, Gill and Macmillan, 1993, pp. 417-442.