Great Southern Hotels

Authors

Aidan O'Driscoll, Technological University DublinFollow
John Murray Dr., Technological University DublinFollow

Document Type

Other

Rights

This item is available under a Creative Commons License for non-commercial use only

Publication Details

Published in Managing Marketing by John A. Murray and Aidan O'Driscoll. Dublin, Gill and Macmillan, 1993, pp.462-476.

Abstract

This case study deals with the following issues: strategic choice and turnaround strategy: role of marketing in the process; sustaining market force; public sector enterprise; tourism/hospitality industry and national planning.

DOI

10.21427/D7VF6Q

Recommended Citation

O'Driscoll, A., Murray, J.: Great Southern hotels. Managing Marketing by John A. Murray and Aidan O'Driscoll. Dublin, Gill and Macmillan, 1993, pp.462-476.