This item is available under a Creative Commons License for non-commercial use only
This case study deals with the following issues: industry analysis and understanding the business system; generic competitive strategies; innovating business practice and sustaining competitive advantage.
O'Driscoll, A., Murray, J.: Irish hardware wholesalers. Managing Marketing by John A. Murray and Aidan O'Driscoll. Dublin, Gill and Macmillan, 1993, pp. 477-488.