5.2 ECONOMICS AND BUSINESS, Business and Management.
This editorial introduces a special issue of the Journal of Services Marketing, dedicated to articles discussing the effect of the physical context on customer experience. The editorial identifies diverse areas of extant knowledge which researchers might draw upon when investigating the effect of the physical context on customer experience. to inform future research agendas.
Bruce, Helen L.; Krolikowska, Ewa; and Rooney, Tara, "Editorial: Investigating the Effect of the Physical Context on Customer Experience" (2023). Articles. 186.
This research received no external funding
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