From Corporate Social Responsibility to Corporate Responsible Behaviour: a Futures Approach: Proposing a New Conceptual and Operational Framework to Foster Responsibility within the Commercial Property Industry
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Business and Management.
This research examines corporate responsible behaviour (CRB) and the role of Futures Studies, as both a philosophy and a critical research methodology in fostering a culture of responsibility within the commercial property industry in the UK. More specific objectives are to critically evaluate CRB and its role in business; to explore the potential role, effects and implications of futures in the development of CRB policy and practice; to propose an integrative conceptual and operational framework for guiding the commercial property industry in formulating systematic, executable CRB policies and practices; and to build a set of propositions that may influence the development of CRB policies and strategies for the commercial property industry in the UK. Using a predominantly qualitative methodological approach, based on a multi-method design, the research addresses both the conceptual and operative challenges that arise when CRB is addressed in the context of commercial property. The research is divided into two phases: the first (Phase A) consisting of documentary review, environmental scanning, survey questionnaire, in-depth semi-structured interviews; the second (Phase B) involving collaboration on two separate but related futures projects to test the application of futures thinking and techniques in developing CRB policy and practice in the commercial property industry. The second phase, using the Prospective Through Scenarios Approach, consisted of environmental scanning, futures workshops, survey questionnaires and strategic conversations. Ultimately both phases of the research gave rise to several practice-oriented propositions, designed to guide and influence the commercial property profession and related stakeholders in the development of CRB policy and practice, and as such is one of the key outputs of the research. The second major output of the research is the development of a holistic futuresoriented framework for CRB engagement, designed to assist companies in creating a new corporate mindset, based on values and knowledge development, in order to foster CRB as a manifestation of and contribution towards corporate sustainability.
O'Brien, G. (2009) From Corporate Social Responsibility to Corporate Responsible Behaviour: a Futures Approach: Proposing a New Conceptual and Operational Framework to Foster Responsibility within the Commercial Property Industry. Doctoral Thesis. Technological University Dublin. doi:10.21427/D7X01Z