Measuring Design Metrics In Websites

Emilio Navarro, Dublin Institute of Technology
Ronan Fitzpatrick, Dublin Institute of Technology

Software Measurement European Forum (SMEF 2011), Rome, Italy.


The current state of the World Wide Web demands website designs that engage consumers in order to allow them to consume services or generate leads to maximize revenue. This paper describes a software quality factor to measure the success of websites by analyzing web design structure and not relying only on websites traffic data. It is also documents the requirements and architecture to build a software tool that measures criteria for determining Engagibility. A new set of social criteria to be measured for current website philosophy is also proposed.