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Media and socio-cultural communication
Central to the early effort to win acceptance for DAB in the early 1990s was an extensive process of promotion of the many claimed advantages of the new broadcasting technology. Digital radio broadcasting under the Eureka 147 DAB project offered many technical enhancements – more efficient use of the spectrum, improved transmission methods, and lower running costs – features that were attractive to industry professionals, broadcasting organisations, regulators and spectrum planners. But digital radio was also designed as a consumer proposition offering audiences a new and improved listening experience with ease of tuning, reliable reception, text and data services, interactive features, and significantly, ‘CD-quality’ audio. The promise of digital radio was to be ‘the sound of future’.
B. O'Neill, ‘Sounding the future': digital radio and CD-quality audio. In O'Neill, B., M. Ala-Fossi, et al., Eds. (2010). Digital Radio in Europe: Technologies, Industries and Cultures. Bristol, Intellect Books, pp.85-98.